How a New Travel Agency Built Consistent Enquiries

Problem

The agency was receiving enquiries inconsistently. Some days they got good responses, and on other days nothing happened. They had no structured marketing system, so revenue and enquiry flow were unpredictable.

Challenges

• Running random ads without a clear strategy

• No funnel or landing page to guide travellers

• No CRM to organise leads

• Travellers stopped replying after the first message

• No trust-building content on social media

• Full dependence on WhatsApp chats for follow-ups

• Difficulty in attracting serious, high-intent travellers
  
  

Solution Using the Growth & Booking System™

Stage 1 — Awareness & Buying-Stage Targeting

We identified traveller behaviour patterns and targeted ads based on buying stages. This helped the agency reach travellers who were already showing interest in planning a trip.

Stage 2 — Trust and Pre-Enquiry Nurture

We added simple, clear trust-building content such as reels, story highlights, package clarity posts, and “Why Choose Us” explanations. This made travellers feel confident before enquiring.

Stage 3 — Conversion Funnel

We built a clean landing page with one purpose: get enquiries.
The page had:

• Clear package information

• Traveller-friendly explanations

• Simple itinerary preview

• A single call-to-action button

This improved conversion by removing confusion.

Stage 4 — CRM and Follow-Up Structure

We organised all leads inside a CRM using labels such as:
New Lead → Warm Lead → Interested → Negotiation → Booking
This prevented lead loss and helped the agency follow up systematically.

Stage 5 — Automation Layer

We added WhatsApp automation for:

• Instant replies

• Itinerary sending

• Reminders

• Follow-up messages
  This kept travellers engaged even when the agency was busy.
  
  

Expected Outcomes

Consistent Enquiry Flow

Enquiries came in regularly instead of randomly, creating predictable marketing activity.

Better Lead Quality

More serious travellers enquired because the funnel and content filtered out low-intent leads.

Lower OTA Dependence

With better funnels and follow-up processes, the agency started getting more direct enquiries.

Clear Sales Pipeline

The CRM structure helped the team clearly see who needed follow-ups and who was close to booking.

Faster Response Time

Automation improved the speed of replies, resulting in higher engagement.

Improved Traveller Trust

Clear content and structured communication helped travellers feel assured and confident.

Impact

Clarity – A simple system made enquiries more predictable.
Quality – Intent-based targeting brought better leads.
Funnels – Clean landing pages improved enquiry conversion.
Speed – Automation ensured faster responses.
Bookings – Trust and structure increased direct bookings.